Digital Distribution Made Easy for Indie Filmmakers
Filmmaking is tough, but getting your film seen doesn’t have to be. For a long time, distributors seemed like mysterious gatekeepers, with their hidden fees and confusing processes that left filmmakers feeling powerless.
But times have changed! Self-distribution is now a powerful option, giving you more control and transparency over how your film reaches its audience.
If you’re an independent filmmaker ready to take charge of your next project’s distribution, here are four key tips to get you started.
#1: Launch with Strategic Festival Placement
Film festivals are your gateway to industry connections, press coverage, and audience validation. A well-planned festival strategy amplifies your film's profile and opens doors to premium distribution opportunities. We help you target festivals that align with your genre, budget, and audience—because every film deserves the right stage, not just any stage. Beyond exposure, festivals provide invaluable networking with distributors, critics, and fellow filmmakers who can accelerate your distribution journey. Our festival experts guide you through submissions, timing, and positioning to maximize your film's festival impact.
#2: Target the Perfect Distribution Platforms
Each streaming platform serves distinct audiences with unique viewing habits and revenue models. We analyze where your ideal viewers spend their time—whether that's mainstream platforms like Netflix and Amazon Prime, or niche services like Shudder for horror or Crunchyroll for animation. Understanding platform economics is crucial: SVOD offers steady recurring revenue, AVOD maximises reach through ad support, and TVOD provides direct sales without long-term commitments. Our platform specialists match your film's genre, budget, and goals with the most profitable distribution channels.
#3: Craft Irresistible Marketing Assets
We develop compelling pitches that showcase your film's unique selling points and commercial appeal. Our creative team produces professional-grade trailers, posters, and press materials that meet platform standards and capture audience attention. We optimise every piece of metadata—titles, descriptions, keywords, and tags—to boost discoverability across search engines and platform algorithms. This technical precision can dramatically increase your film's visibility and viewer acquisition.
#4: Handle Every Technical Detail
Platform compliance is complex, but we make it seamless. We ensure your film meets all quality standards, from color correction and audio mixing to closed captioning and format specifications. Our technical team eliminates common rejection issues like framing errors, audio sync problems, and missing deliverables. This attention to detail prevents costly delays and ensures your film launches flawlessly across all selected platforms.
#5: Build Audience Excitement and Engagement
We create comprehensive digital marketing campaigns across Facebook, Instagram, TikTok, YouTube, and emerging platforms. Our social media strategists develop platform-specific content that drives engagement, shares authentic behind-the-scenes moments, and builds anticipation for your release. We leverage influencer partnerships, press coverage, and fan communities to generate organic buzz that converts into viewership and revenue.
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